Toyota Under Fire: Lessons for Turning Crisis into Opportunity

The definitive account of the 2009-2010 Toyota recall: A case study for overcoming any management crisis

Toyota Under Fire, 2011 Shingo Prize Winner, takes you beyond the headlines and into the offices and factories of Toyota to reveal the truth behind the company's highly publicized and controversial recall of over 10 million vehicles.

Jeffrey Liker, the world's leading expert on Toyota processes and culture, was granted unprecedented access to the company's systems and people. The end result is the most comprehensive account available of  what really precipitated the crisis, and how Toyota management met the ensuing challenges to come out stronger-lessons that can be applied to any management crisis in any industry.

Jeffrey K. Liker is the author of the bestselling The Toyota Way. He is a professor of industrial and operational engineering at the University of Michigan and co-founder and president of the Toyota Way Academy. With nine Shingo Prizes for research excellence, his work has appeared in books and such publications as Harvard Business Review and Sloan Management Review.

Timothy Ogden is an executive partner at the communications firm Sona Partners. He has written for Harvard Business Review, Miller-McCune magazine, and Alliance magazine and is frequently quoted in The New York Times, Chronicle of Philanthropy, The Wall Street Journal, and Financial Times.

"I was so captivated by the book I almost forgot to take notes for the review :)  It reads like an episode of Law & Order.  I loved it."

The story is both fascinating and frustrating as Toyota's technically oriented is confounded and overwhelmed by (rumors and innuendo) of a political and litigation culture.

"Instead of relying upon the superficial media reporting done by organizations like the L.A. T and O out the basic facts. "

Giá sản phẩm niêm yết của Business & Economics Toyota Under Fire: Lessons for Turning Crisis into Opportunity trên các sàn TMĐT đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...

Mức giá và các nhà cung cấp được liệt kê tại đây chỉ dùng để bạn tham khảo. Khi quyết định mua hàng bạn cần xem xét thêm về đánh giá của khách hàng tại shop đó. Sau cùng bạn chọn mua sản phẩm từ nhà cung cấp mà bạn cho là uy tín nhất với mức giá hợp lý nhất. Chúng tôi không trực tiếp bán hàng cũng như vận chuyển và không chịu bất kỳ trách nhiệm nào về quyết định mua hàng của bạn.