• Written to meet the needs of MBA students. Presents management and economics as equal elements; shows how economics is part of everyday thinking for business people that MBA students will find...
SKU: 2628195600331
• Written to meet the needs of MBA students. Presents management and economics as equal elements; shows how economics is part of everyday thinking for business people that MBA students will find relevant to their career goals
• The textbook package includes 65 video tutorials - already viewed over a million times on YouTube - covering key concepts and complex arguments, and topics likely to be assessed in exams. End-of-chapter review questions and a student workbook will appeal to students of a variety of learning styles
• Theory and maths are kept as simple as possible and are illustrated with real-life problems so that they are accessible and relevant to all MBA students
The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
Giá sản phẩm niêm yết của Business & Economics Microeconomics for MBAs:The Economic Way of Thinking for Managers trên các sàn TMĐT đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...
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| SKU: | 2628195600331 |
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